Live music for your brand activation.

Solo violin for guest arrivals, original composition scored to your brand film, and DJ + live violin for the after-hours segment — one artist across the activation. NYC pop-ups, experiential campaigns, retail launches, and press-day activations.

What activations need that a playlist can't deliver.

A brand activation is a temporary environment engineered to change how people feel about the brand for the next twenty minutes. Music has more leverage in that window than in almost any other event format because guests aren't warmed up — they're walking in cold, deciding in the first thirty seconds whether the space earns their attention. A live musician holding the room does that work; a Spotify playlist through overhead speakers cannot.

This booking is built for that specific job. Solo violin at the door as guests arrive, an original score composed to your brand film and performed live under the reveal, then a DJ + live violin transition into the social hour so the space stays warm without a hard cutover. Julie holds all three formats with one contract and one load-in.

Formats

• Solo violin at the door as guests arrive
• Original score composed to brand film · performed live in sync
• Live musical stings under product moments
• Ambient jazz piano through the experience
• DJ + live violin for the after-hours segment
• Custom brand-anthem arrangements

Working with your agency and production team.

Julie works upstream with your creative agency on the sonic feel, joins a pre-event production call with your AV lead to lock cue points, and reads standard cue sheets and to-click cues on the night. Custom composition scored to brand film is quoted separately from performance fee based on scope (piece length, revision rounds, whether the recording is licensed for the brand's onward use).

Technical: wireless electric violin, feeds cleanly into house PA via wired XLR, self-contained rig for spaces without production infrastructure. Certificate of insurance issued within 48 hours naming the venue and hosting brand as additional insured. Agency NDAs signed same-day. Julie has activated at venues from MoMA to Moxy rooftop — the range from cultural institution to hotel to raw commercial space is where activations actually happen.