Original score, performed live to your launch video.

For NYC product launches, brand activations, and keynote reveals: Julie composes original music to your video content and performs it live, synced to the screen behind her. The music isn't running alongside your brand moment. It is the brand moment.

How the immersive synced format works.

Most product launches treat music as background — a walk-on song from a playlist, a stock track under the sizzle reel, a DJ for the after-party. This booking is different. Julie composes an original piece written specifically to your launch video, then performs it live on stage in sync with the screen behind her. Two or three featured moments across an evening: opening keynote walk-on, product reveal, closing summary.

Built with your production team from your existing assets or scored from scratch. Your AV lead and Julie work out the cue points and run of show in advance, so on the night it's locked. Julie works with in-house AV or outside production teams equally.

Formats

• Original score composed to launch video · performed live in sync
• Walk-on themes for keynote speakers
• Live musical stings during product reveals
• Mood music under sizzle reels or brand videos
• Custom brand-jingle arrangements
• Cocktail reception before or after the program

What your production team gets from Julie.

Julie joins a pre-event production call to walk through cues and run of show. She reads and works off standard cue sheets, syncs to a click track or in-ear if the production requires it, and is comfortable on any stage from a hotel ballroom to Sony Hall.

Technical: wireless electric violin, feeds cleanly into house PA via wired XLR, brings her own self-contained rig for venues without production. Certificate of insurance issued within 48 hours naming your venue as additional insured. Custom composition work quoted separately from the performance fee based on scope (piece length, complexity, revision rounds).